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Support from the business community is crucial to the staging of the Games and the operations of every organisation within the Olympic Movement.
Revenue generated by commercial partnerships accounts for more than 40% of Olympic revenues and partners provide vital technical services and product support to the whole of the Olympic Family.
Each level of sponsorship entitles companies to different marketing rights in various regions, category exclusivity and the use of designated Olympic images and marks.
And here's the official IOC marketing media guide, which starts by thanking the Olympic's partners for making the whole thing possible: http://www.olympic.org/Documents/IOC_Marketing/London_2012/IOC_Marketing_Media_Guide_2012.pdf