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I care because right now these people are making skiing look stupid and are dumb. Right now Salomon is probably stoked because they dont even need to pay Tom Wallisch to be on their team, Park city is stoked because this publicity stunt will attract a bunch of stupid New york tourists to their hill and the anchors are stoked because they get to interview an "extreme" sports athlete and ask him the same four fucking questions that he has been asked since the winter olympics first announced it would have skiing.