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The reason you see a lot of similar "boutique" brand on NS that come off as imitating Jiberish is because most of them are just starting off and can't afford to add to many different pieces to a collection this early on. Jiberish has been the mogul of freeskiing apparel since they blew up a few seasons ago. They've been unrivaled and more brands are just starting to pop up and with limited products may come off as imitators. I think as you see brands like M.Elihu or Nightrain grow, you'll start to see some really cool, unique product! In my opinion, Ehoto is nothing special. Their products are just bright with a big logo made from the same font Kolab Media used to use which anyone can download off of dafont.com. Just my thoughts though.