BUT FUCK YOU FREEZE! seriously, this wouldnt have happened if they didnt become part of AOL. Theres a reason for supporting rider owned companies, companies like armada, line, sublux, etc... you think aol gives a shit about skiing? oviously not, all they care about are profits. They care less about skiing than adidas (owners of salomon remember) cares about new school. This is just another example of why we should support the companies who support us.
Now i'm not saying that freeze didnt care about skiing, as they were a huge part of the development of the sport, but they never should have sold the company.
Now the plus side to this whole thing, in my opinion, would be if a real rider owned magazine came out. Think armada of magazines. Now THAT would be good for the sport.
I'm by no means happy by what happened at freeze. I live in Ludlow and am a local at Okemo. This means no more east coast open. It sucks but I can't say they didn't ask for it.
I hope no one takes this post as saying that we shouldnt have boght freeze because they didnt support us, because thats not what I am saying. Freeze was a company that did support our sport, however they let it fall into the wrong hands. This is a very important lesson. IT MATTERS WHAT YOU BUY.
Where the Women are Wet but the Snow Isn't