Ok man i dont know how long you've been in the longboarding scene, but probably not very long. you cant just hate on a company cos its doing well. i have had my dervish for nearly 4 years now and its holding up great, and i right the shit out of it.
Loaded wasnt always the huge company it is now, it started small, local and these guys were lucky enough to make it big. 6-7 years ago, they were nothing. Armada is the same kind of company, its just grown from something small but you cant take away the fact that it still makes quality products. And as far as the riders go, they were with the company from the very beginning, like the 2 Adams. A company isnt gonna release a promotional video featuring riders who cant ride for shit either... Every company needs some sort of marketing strategy, and you definetly cant hate on loaded for theirs. There customer service is the same. i remeber when i ordered my board, they forgot a pair of bearings, so i called and they were directly like "sorry dude, will get on that now. whats your adress?". 3 days later i had a shit ton of stickers and 3 pairs of bearings in the mail. I only needed one.
Loaded is definetly a good company and good to see they've gotten so big. Its a good product and thats why they do well. (except for the tan tien and the fish imo, sorry ben haha)