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Do you have the receipt or any of the tags it came with? I'm assuming no. List is on ebay as 100% authentic and take lots of nice, up-close photos. These ads get the highest bids. Post pics of the stitching and there should be a square leather label on the inside that has the coach logo and some other writing on it- take a photo of this as well.
List as NWOT. As far as what you can get for it-- probably 150-225 just depends on the bidding.