You opened the Denver and Park City stores during a bad economy. Now that the economy is starting to move in the right direction, what’s the future of Jiberish?
Gabe: The stores have been one of the more enriching and enjoyable aspects the brand. We’re control freaks over the brand and when we go into a space we can control the flooring, lighting, paint, the music that’s played, the greetings of when people walk in, how people are treated and controlling every aspect of our clothing and are brand.
Pete: We’re going to open a third store this fall. We haven’t announced it yet.
Where’s it going to be?
Pete: (laughs) We’re opening a store in Boston in August. The lease is signed. We got it done. We’re on Newbury Street. That’s going to be the most ambitious build out we’ve ever done.
We started this as friend wanting to do something fun and it’s turned into a business and we’ve been able to maintain those friendships, met some awesome and amazing people and meet athletes and musicians.