It looks like you are using an ad blocker. That's okay. Who doesn't? But without advertising revenue, we can't keep making this site awesome. Click the link below for instructions on disabling adblock.
But he's right on that one tho... It's marketing, and pretty good one at that.
Have you seen how many APO threads came up the past few days ?
Regarding if the general reaction was good or bad, regarding if people found the add annoying or not, it worked and APO is now far from this unknown ski brand it was before. They did a pretty good job in my book.