yeah landing forward is less comfortable too. simon mulvanhey (or however you spell his ast name) is a really great videographer. here's another good edit he did for razors news one time.
if you think his style, or any real rollerbladers style isn't good looking, look around and watch (and I mean this with as little offense as possible) NS videos of kids skating. Unless they're real rollerbladers and not kids who just picked it up during the summer to practice skiing tricks. It looks exactly like skiing and looks horrible, stiff knees, immobile rest of the body, and afterbang to the max. also only pretzels, no use of sole plates, and you might as well hand them poles.