Who thinks Im weird if I rock burton gear and ski?
IMO you shouldn't rep Burton unless you are a boarder. There are far too many high end non-Burton companies that make great outerwear.
I wore Burton pants all last year, no one's going to come up to you and say,
"Aw dude, why the f* are you a skier wearing Burton?"
Don't worry about the label, just wear the gear you want.