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Kevin Rutherford, a columnist for Billboard magazine, wrote, "Black's video for 'Friday' is one of those rare occurrences where even the most seasoned critics of Internet culture don't know where to begin. From the singing straight out of Auto-Tunedhell to lyrics such as 'Tomorrow is Saturday / And Sunday comes afterwards / I don't want this weekend to end' and a hilariously bad rap about passing school buses, 'Friday' is something that simply must be seen and heard to be fully appreciated."
"There’s a company called Ark Music Factory run out of L.A. by one Clarence Jey with partner Patrice Wilson, who are both credited on the YouTube video. Their business model is simple: give them money and they will produce a formulaic pop song for your 13- to 17-year-old daughter, complete with video, and then your daughter will become a famous music star like she (you) has always dreamed.
Or, she’ll become a laughingstock like Rebecca Black. Or really any of their other clients—they basically have a stable of teen and tween girls with big dreams and little talent starring in cheesy videos. As the Ark Music Factory casting call explicitly states, “If you are a great singer without any material and you want to get discovered, then Ark Music Factory is looking for you.” The other Ark girls aren’t any better, although Rebecca is the only one who’s been unfortunate enough to go viral."
Honestly I'm embarrased for all of the kids. I watched a vid of all of them performing at the record label launch. They were all super excited, but not a single one of them was the least bit talented. Rebecca might be the best of the lot. Though the 9-year-old rapper at least looked cute.