Thanks guys! Glad to see you're all stoked.
^ $ 26 might seem like a lot, but look at some other hats out there...it's pretty reasonable for what you're getting. The shops that carry our knits though, such as Sports Creel in Spokane and Big Sky Board Sports in Helena, sell them for less. We have them listed for slightly more online as an effort to get people to go in and support local shops/businesses so that they can keep doing what they do, rather than becoming an anti-social online buyer. Going in just to try on boots/jackets and then buying online is really harmful to local business, so we're just trying to help those guys out so you'll still have a place to get your skis tuned, etc. Support your town shops!
^ And $ 30 is only for The Lion - CRJ Tribute hat. But keep in mind that these are extremely limited (only 50), each one has a quote from CR on the inside and ALL of the proceeds are donated to his foundation at crjohnson.org. Every penny.