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here's how it breaks down. powwow is headed by a few guys, one of them's dad owns zephyr. that is TRUE. however, what is FALSE is that zephyr pays for our hats, there is nothing more frustrating than when people say that, because we put all of our hard earned college money into our stuff, so when someone discredits us for making and paying for them, it hurts. zephyr has given us $0. for this specific post, i decided to share it because they are Bluehouse hats, not because they are zephyr hats. if they were bluehouse/new era hats i would have done the same. got any other questions, PM me! hope that makes sense