Fantastic move for Ant, I'm really excited to see what Surface/Joystick collabos yield.
This is a company to really watch out for over the next few seasons.
I wonder if the general NS population is really familiar with Ant. Us older guys know that he used to slaaaay urban shit, whereas the majority of his recent film segments are essentially purely pow and bc shots. He's another one of those guys that really grew up in, and WITH, freeskiing.
I'm glad that someone like Ant has had some success as an entrepreneur in this fickle and tiny industry and I think he makes a fine example as a potential embassador to those not familiar with "newschool" skiing.