GrindTV is also owned by our parent company. They are the official action sports channel of Yahoo Sports. Newschoolers is the official skiing content supplier for GrindTV. So it goes up the food chain like that.
We're trying out publicizing that a bit. Its pretty cool stuff actually - we're bringing the cool side of skiing to an entirely new audience. More widespread - but we keep it core with NS so they don't see a fake side of it.
NS is the real deal, so the masses get to see the real deal.
Chug life is a big hit on there. :)
Ten years and we aint' goin' nowhere.