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not trying to be that guy, but there was a thread on this.
anyway i think its absurd. if Rock Art was an Energy Drink company maybe they would have a valid point.
Has anyone sent an e-mail to Monster, kind of like what was done with sponcers of WME? Someone should post the link to e-mail them and let them know that they are losing the business of a large amount of the ski community. I don't know how effective this would be but it couldn't hurt right?