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Remember buying stock in a company is a long term investment, not a short term get rich fast scheme. If you are going to buy into an action sports company then make sure you do your research, talk to an investor find out what the 1yr 5 yr 10 yr highs and lows were. Also research on what new products are coming out, see what other sports they are in. Having 10 people buying stocks will not really boost the price, unless you each plan on buying a ton of shares. Most financial advisors won't let you buy 1 share of a company. If you want to make money you need to spend money, markets have ups and downs.
Not to jack this thread or anything, but I want to let everyone know, that we need more then 2 million to live when we plan on retiring. If you are currently working please start saving in your 401k. The money you put in now is pre-tax money, until you take a distribution. Most companies will match or give you a profit sharing contribution.
if you were to invest in any public, skiing related company at all you probably have a better chance at seeing a return on your investment in the large companies that own ski resorts. i know the ski industry as a whole is in the shitter BUT a lot of ski resorts turned in record #'s last year and will probably do well again this year. with the state of this economy most people are cutting out the big expensive vacations that require flying and just taking extended weekends at a place they can drive to. sucks for us die hard skiiers when the mountain is filled with gapers and weekend warriors but investment wise it might be the better option.