August 27th, 2009 by jordanharper
It is always my favorite afterwork activity to scan the Newschoolers
database to see what myths and wizardly rumors are being conjured up
about Saga, it never fails. We really do strive off of all the
love/hate that occurs about us, when we mess up people call us out,
when we do good people get stoked, simple. The point being that we are
super stoked to be able to provide a brand experience with people
seeing or buying the product and then in return them giving their
honest opinion on what they have gotten out of it, no sugar coating.
That is the most important aspect of this whole project, being
different and doing what we want and not being coaxed into following
what the masses do. If we make a piece of outerwear you don’t like,
then no one is forcing you to buy it it, we are creating what we want,
always with the order of quality then style. We are not sewing trash
bags together and pulling one over on our customers by saying it’s
20/20 just so we can charge a high price, we are not evil for crying
out loud. We are producing what we feel is the best most functional
product on the market, it comes from our riders feedback whether it be
in the Park or BC and us here in the office testing it all winter. If
anyone on the team has a suggestion on how we can make the gear better
or more functional you know they are on the cutting room floor with us
reshaping and designing the product. Though there is always going to
be issues here and there, that is all a part of the learning curve and
building from that a better product the following season. This is not a
corporate venture, our ads aren’t drafted up in marketing meetings
trying to figure out how to get kids to buy it, this is an independent
strive for perfection, perfection in knowing that we have created and
produced exactly what we want. Never have we strayed
from that thinking to make a quick buck or follow what other companies
do, that would be something worth calling out.
On a lighter note here is the gear that didn’t make the buyer’s
guide but don’t fret, Ed Hardy will have a full line out sooner than
you know, just sayn’. First person to guess the price of a full suit
during pre-sales this season wins a 20% discount and a meaty sticker
pack. Stay tuned for the new Anomie 09/10 jacket.
