If you haven't seen this Ted talk you should watch it now:
Think about how this affects the ski industry.
Gear for example: Companies are coming out with more and more specific types of gear. Armada used to offer 2 skis, now they offer 15. In addition think of the sheer number of companies who sell skis now. TONS of choice.
Movies: There used to be less then 5 decent movies to choose from. Now there are a bunch of pro movies and an unlimited number of am movies that are all great.
When I saw this talk I really started thinking how it affects the ski industry. What do you guys think? Is there to much choice in the ski industry? If so where.