There's two types of ads that run on this site. Ads that are purchased directly by an advertiser, and ones that are run through a remnant ad company.
So when you see an ad for say Spyder or Salmon, those have been purchased directly by the client. They can decide how the ads are displayed, and there's many options. They can be targeted to specific sections of the site, only displayed in certain frequencies, targeted geographically by IP address, pretty much whatever you want.
The second type is called remnant inventory. So we go to a company like
www.advertising.com, and they have many clients with many different types of ads. We take their feed, and they just fill it with whatever they've got. We have the ability to block individual advertisers if the creative sucks, we don't like the company, etc. So if you see something that makes sound, TAKE A SCREEN CAP! We can get it blocked.
The reason we had to use the second type of ad is that it was a slow year in the world ski advertising. This is a way to easiliy generate revenue without requiring support of only ski-related companies.
However, its a whole shitload more annoying than its worth in my opinion, so we're working with ski compaines to better sort out packages for 'em so they'll buy up the inventory in the banner spots and see much more worth out of their ad package.
We've cut prices significantly for 08/09, and we're now roughly 1/10th the price of some competing websites.
So if you've got a company, hit me up! We'll set you up with someing absolutely fucking banger!
