Columbia/marmot? Try supporting a company with a vested interest in
Freeskiing. Columbia and Marmot market their product to 50 year old
business men skiing groomers on vacation. Their image is beat, and in
no way does their gear look good, fit well, or support athletes.
I like your point about NOT SUPPORTING UnderArmor. They are a company
based out of Maryland with little knowledge of the ski community. Their
product is ridiculously overpriced, the style is atrocious, and their
advertisements prove how disconnected they are with the ski industry.
However, I have to disagree with you that their product is sub-par.
Given their technical knowledge with breathable fabrics, their outwear
is bombproof. They specialize in producing materials that are
functional, long lasting, and warm.
Although the technical aspects are solid, their image, the
advertisements of Dash tailpressing someone's backyard boulder, and the
fit of their product is terrible. If UnderArmor wants to approach the
ski industry, they will have to overhaul their entire witnersports line
to be accepted.
Rather than get stoked on UnderArmor, check out Helly. The gear has
been around for over 100 years, the waterproofing is unbelievable, and
you can do everything from staying warm slaying urban, to hiking
everest in their gear. Helly was developed by a Norwegian fisherman
playing around with chemicals and producing outdoor gear to survive.
UnderArmor was developed by a football player...Given the environment
and lifestyle of a Norwegian fisherman in the late 1800's, I would much
rather support a company like Helly that actually recognizes the
importance for quality gear. Companies like Columbia and Marmot don't
compare to Helly. They do very little to support freeskiing, and their
image is haggard.
Good luck finding gear to ski this winter, but if you buy Columbia,
Marmot, or UnderArmor keep in mind that your sale will not be
reinvested in the ski industry.