So what is this 'Big Ski Action'(Freeze's new slogan) thing??? I know I read the article on the name change, but really couldnt they think up something better? It sounds much worse than 'New Ski Culture.' The new slogan is more appropriate than 'Skiing's Revolution', Becasue skiing isnt progressing as fast as it was yesterday. Come on though, 'Big Ski Action', sounds like something that came out of my 3 year old bro. What do you guys think?