that is cause you are a park kid or are too young.
Igneous doesn't market at all, doesn't need to. They only make a small number of custom skis a year for people who contact them. They aren't trying to grow at all, nor do they need to. They have been making skis for almost 10 years, with some complications here and there.
They aren't anything like any other company currently out there. They make skis so people can enjoy them. Not for money, etc. Adam and Parris don't make shit for money from it.
And yes, they are the nicest skis made, IMO. Having owned tons (as in 30-40 at least) of skis from a bunch of corporations and custom companies, nothing compares construction wise.
Now back to the debate, playing devil's advocate here...
Maximumsushi: Do you not think that the companies such as Moment, DP Skis, High Society, Igneous, Capital, Kingswood, Bluehouse, Liberty, and all the other smaller companies out there would not give back to the skiing community, with contests, sponsorships, movies, etc, etc, if they could afford to? What you need to remember about these companies is that they are incredibly small.
You are comparing companies like Moment, for example, which is a bunch of guys who are working outside of their normal day jobs to make the best skis possible for people to companies like K2 & Salomon who parts of BILLION dollar corporations composed of thousands and thousands of employees, unlimited capital, and the manufacturing capability to do whatever they want. Companies like K2 & Salomon do a decent job promoting skiing and supporting it. Some are better than others (I would agree that K2 is on top).
But the number of large corporations who really do a lot for skiing is honestly pretty small. How many big manufacturers can you name that do such amazing things as K2? Not many. Rossignol...meh. Salomon...meh (IMO). What else...atomic? Elan? Volkl? Nordica? and so on...
To me, there are only a few companies who are really pushing the sport forward as it needs to be. Some are big, some are small. K2 does an amazing job. As far as big companies go, they are scond to none. Line used to do a good job as well, but seem to have kind of fallen back. But other than that, none of the big companies come to mind as that exceptional.
IMO, the core companies are there to give certain skiers the skis they can't or couldn't get from K2 or Salomon or Line. They provide skis that are different for the better. If the core companies make great skis that you like, than great. Support them! But for those who us who have skied 10 pairs of K2 or Salomon over the last year, have broken them or had them crap out or who have just found them to not be what we want, the core companies offer an awesome alternative.
This is what happened to me. I skied and broke and got sick of many of the main skis out there today. Seth Pistol, Seth Vicious, Lines, gotama, spats, head, so on. And none of them were ever perfect.
So what did I do? Went to the core companies! Igneous (which I had already owned), Capital, And Kingswood.
Now....I am a bit picky when it comes to skis, cause after awhile of skiing customs, I just decided I would rather make my own skis....but for most people who cannot find what they want in the corporate sector, the custom/core companies offer a great alternative.
For me, a huge thing is construction. Most of the core companies (the ones I think of: Igneous, Capital, DP, Kingswood, Moment) offer skis that are IMO much beefier than what K2 and Line and everyone else offered. To be honest, I cannot say the same for some of the other companies. But I haven't skied several of them (HS, liberty) so I really cannot talk from personal experience. But the construction of the other skis is just always better.
What I like about the core companies is that they cater to the people who have don't the corporation thing, and found they didn't like it.
Personally, this works great for me. But not everyone. So if you feel like the core companies are really the answer, then support them. if you are fine with other companies, then support whomever. It doesn't really matter as long as everyone pushes the industry forward.
Now, on to a bit of a personal observation. I do see people hoping on the core company bandwagon a ton, often without knowing much really about the skis. This is really ok with me, as that is how the current ways of the internet forum work. It doesn't bother me that certain people get stoked for core skis that are not even currently available. BUT I can understand how it would bother certain people. So I would just say to everyone, wait it out. Be patient. Nay-saying or hyping skis that aren't out yet doesn't really do anyone much good. It may turn out that some of the new core companies make the best skis ever, or the worst.
Very few people on here really know, and I guess that is what bothers me the most. People just on or talk shit about stuff they really know nothing about.
The whole point of this long ramble that none of you will read is that it is important for skiing to have both corporations who can supply and support the contests, movies, and slower progression of skis as well as the core companies, who do things a bit differently and are doing the best job they can with the limited funding they have available. They both are pushing this industry along, some in better ways than others. Some are more focused on earning money, getting exposure, and selling as many pairs of skis as possible (all of which cost them less than $50 to produce) while others are spending time hand making custom skis over hours and hours for people who appreciated that kind of dedication.
Support the industry. That includes the small companies (Moment, DP, etc), the medium skied companies (4frnt, Armada), and the large companies (K2, volkl, sally), because each of them contributes to the industry in their own unique way and are just as valuable as the other.
And LAST, I completely agree when I say FUCK Ninthward and Saga. Honestly, I left those two out of the discussion here because neither of them even deserve to be a part of it. Saga isn't as bad as ninthward in my mind. It has taken Ninthward so long to even have some idea of what they are doing that they mere continuous as a ski company is shocking, let along their highly ethical business practices. I will never lump them in with the other core companies who actually have respect for a industry that is providing them with a paycheck (assuming they can provide skis to actually sell). They are a cancer to the industry. Maybe they can turn it around, but I, personally, could careless if they are never heard from again.