There seems to be prevailing attitude on this website that as skiers, we must support "core" companies.
A lot of core companies are shitty companies and do not deserve my support. I will support companies that provide me with a high-quality product at a competitive price. I like to buy K2 skis because they have a proven track record, construction and shape, cool graphics and a sick price point. K2 also sponsors a lot of movies I watch and cool competitions like the K2 Back9. There are a lot of "core" companies that crop up and don't offer the same quality track record and typically have much higher price points. These guys don't sponsor the movies I watch or help host events and competitions. Why should I support these guys? K2 provides me with a lot more.
It's also the big companies that are innovating the equipment we use to ski. Salomon released a new type of boot last season tailored for park skiing. Its the big companies who make binding and ski innovations. Their R&D is funded buy sales that we as skiers give them (and not just freeskiers). Some of this R&D comes from other sectors such as racing as well.
I don't see the reason to buy from a company like SAGA, they treat their customers and buyers like garbage and their product isn't a particularly great deal. SAGA did not ship most of their outerwear last season. If you ordered from them, you essentially were screwed out of your outerwear. That's absurd! 9thward has fucked over numerous media sources and skiers in the past while charging an arm and a leg for skis. Fuck buying from 9thward. Companies like Orage are much bigger but still core to skiing. They fund movies and host really goddamn cool events like the Masters and the Euro-Open. Their product is top-notch.
Buy whatever you want. I'm going to continue to support "EVIL SKIING CONGLOMERATES" as long as they keep producing dope gear at a low price. And that's whatsup.