WTF is up with all of these ski companies running shots of surfers, mtb. and all other kinds of non ski related shit in there ads, in the various ski mags. I mean shit if our very own ski comapnies arnt going to back the sport and run ads of skiers. then maybe we all should just bite the bullit and switch to snowboarding. Im shure that I am not the only here that feels that ski companies need to start supporting skiers, and not Surfers just because there PR companies think that Surfing is suposed cooler than skiing, and that by running a Ad of a Surfer, there skis will therefore be seen as cool. WTF?