yeah, i like that about red bull. they are soooo secure on their brand.
here is an example. lets say tanner decided to throw his red bull helmut in to the croud, well, lets just say that tanner would then be defending himself to red bull to stay on the team and would be paying a pretty penny to red bull for that shit...
red bull is a crazy company.
and you wonder if it works. think of how many peoiple want red bull shit.
econ 101... suply and demand.
Check out the rad new Off Trail Blog
"If you just let the athletes do what they do and you are there with the camera to capture it, well, that is just the best way"