Very true. And no, you cannot rip on hollister and then deny that it is similar to oakley. Oakley is the hollister/ A+F of skiing. They market to a niche, mark their prices up SKY HIGH, and then all the "trendy" freeskiers still buy it (in XXXL no less) because they saw some sweet ads, or tanner hall wearing it. There is a very small amount of Oakley gear that is actually worth it, but for the most part, it is ridiculously overpriced and not worth it at all.
Black Watch fo' realll