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so whats the deal with target sponsoring simon... it doesn't seem like they have much to gain from sponsoring him (unless they have some line of ski clothing coming out that I have never herd of. so it looks like they are just loading him up with cash.
well for one you are talking about Target right now so BECAUSE of Dumont, so that is working already. Additionally, they are targeting younger demographics in hopes that this generation associates Target with being "cool." Would you take a walmart sticker or a Target sticker and put it on your skis? ...and why? Which is cooler in your mind and why? Answer will always be Target, they are Marketing and paying money for conversations like this to exist. For you to associate Target with skiing, not becuase they have any products for our sport but because they know you are loyal to your sport and the companies that support skiing....tah da, Target.