^ Not a new trend. 4FRNT did it with thir first lines of twins like 3 or 4 years ago... Armada did the same. That was a big marketing thing for the start up companies, that as you get bigger, so do your skis. It'll feel like the same ski, and be proportionate.
But yeah... allll companies should do it.
I love how skiing has become a fashion show. *sarcasm*
"Thanks Tom... MYSPACE ruined my relationship!" - a comment left by some chick on Tom's page.