I think these reviews aren't very good, personally. I only looked at a couple, but for example, lets look at their comparison between the AR5 and ARV. They rated the arv as better on groomed surfaces than the ar5. Is that a joke? The AR5 is stiffer and turns more quickly and is easier to handle. They also said the AR5 was better in the park. I would disagree there too, from personal experience. They also claimed people who liked the ARV would also like the PE or the Chronic Wide, which are both very stiff skis while the ARV is the softest ski on the market.
I like what they are trying to do, but I certainly wouldn't base a ski purchase on their reviews.