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It has come to our attention that Pinkbike users are predominately male in gender with a ratio of 99%. To correct this unbalance, our new marketing department has taken affirmative action to make Pinkbike more appealing to the feminine user. The next 6 months are going to be exciting, as Pinkbike goes back to it's roots, and gets in touch with it's questionable name, and yes, sells ponies in it's famous online store. We do not think this new look will impact male appeal because after all, pink is the new black. Happy surfing.