Spot on UTmeathead couldn;t of sayed better myself.
When these groms have a talent, they need some encouragement to get them on the right road, they aren't old enough to deal with the corporate companies on their own, so as parents we need to manage/guide them. You never know one of these groms maybe the next Tanner, thats what the companies are looking for. My kids 6 and we have a deal/sponsorship with Salomon and Bolle, these deals take some of the pressure off my pocket, it is an expensive sport. Travelling and competing cost a lot of money.