Personaly it's all good. We need more money in this sport, evev if it's corporate mobey. I mean everybody thinks our sport is run big big companies who don't give a shit and we should be more like snowboarding and skating or whatever.
Well most of the skate/snow companies are owned by big corporations.
ES emerica etnies: Nike
Nike skate shoes
the list can go on and on.
The main thing is that the companies need to keep the image and the sport core. Cause it's profitable to fit in a NICHE. Cause niche clients are rich and they buy over and over and over again.
Now that quik has allot of companies under the belt they'll become a major player. Well they have been a major player, the only difference is that mentality is different. But they did go after rossi and dynastar to get more brands.
And to come back to the begining skiing is already golf, cause with quik buying rossi they also bought cleveland (i think) and salomon as been mingled with Taylor Made for years.
Even the most core companies in snowboarding like LIB TECH and GNU are owned by bigger companies. Quik owns mervin MFG who makes the 2 brands. And Burton just bought four star. Talk about corporate.
Burton sells to all the lamest retailers and in big numbers. This way they can create divisions of the company taht are super core without losing money.
It's all the same. it all depends on the philosophy and the image of the company. And all of this is done from the start when a business guy makes his businees proposal. it just grows from there.
White Shine coming out Oct.6.2005
The D team film