There’s most likely one of two reasons you are here right now. Either you saw Siver’s first “Special Ops� (outerwear) ad in Freeze and you followed the instructions, or you’ve already heard the hype and realized that NS.com is the best place to get the low down. Either way, it doesn’t really matter, what matters are the two facts that I’ve been spitting to shop owners and other industry folk since this year’s first trade show.

At every regional, national and international trade show I’ve attended I’ve had two things to say… Two facts that have opened the world’s eye to what’s going on in skiing.

In skiing today:

a. The largest skier age demographic is currently 24 years and younger. (making up 44% of the total market)

b. The fastest growing segment of skis sold in North America is twin tips. Twin tip sales have grown 662% over the past three years.

Congratulations… as an athlete completely immersed in the youth/newschool movement of skiing I want to thank you. Thank you for taking the ski industry by the balls and demanding change. As pro athletes; some of us have decided that if larger corporate companies won’t give us what we want, we’ll do it ourselves.

Which is what Siver has always stood for, creating change. We don’t take credit for creating the movement, all we take credit for is supporting it to the best of our abilities. Which is why we’ve decided to release Siver outerwear a year early. As the only soft goods brand 250% dedicated to skiing’s youth, Siver truly is rider founded, rider driven, rider operated and rider trusted.

Skiing is being re-claimed by athletes who consider our sport a way of life, a culture and a society that we live in, a sport that has taken hold of our lives and forces us to push forward in taking skiing where we want it to go.

That motivation and dedication is Siver’s sole reason for being. So without further bullshit, may I present to you, Siver’s first outerwear line up. The “Special Ops� have been built specifically for you.