Official launch of the Mont Saint-Sauveur event calendar with the COORS LIGHT TAXIS HOLD’EM

Saint-Sauveur, Monday November 23rd 2009 - The opening of the 2009-2010 event calendar at Mont Saint-Sauveur will be spectacular, as we announce the return of the COORS LIGHT TAXIS HOLD'EM, organized by Axis Boutique and presented by Oakley. Last year more than 1,500 people attended this happening.

This event will take place on November 27th (freeski) and 28th (“snowboard”) 2009. New this year: a two-day event and a freeski rail jam on Friday followed by Orage's party at Bourbon Street starting at 10 p.m.

Spectacular “poker” concept
The competition formula is very original: the "PRO RIDERS" discuss around a table and bet Axis dollars on their best stunt. To win this event, participants have to bet their way through each round to get all the Axis dollars and win the crown. COORSLIGHT TAXIS HOLD’EM will be broadcasted live on the www.axislive.tv and www.newschoolers.com websites.

To be won: $6000 in cash prizes, $6000 in giveaways like a complete Orage and Billabong ensemble, a pair of ARMADA skis and a Rossignol snowboard. Entertainment, music, give away prizes will guarantee an incredible atmosphere. For the exact schedule and registrations, please visit www.axisboutique.com. The winners will get the chance to compete with their idols at the professional competition of the TAXIS HOLD'EM. I bet there will be lots of riders at the bottom of the mountain admiring the Pro riders' stunts!

Do not miss the "AFTER PARTY COORS LIGHT" Saturday night at Mont Saint-Sauveur starting at 10 p.m. with DJ Cantin. Lot of prizes to be won!