Our best days on the mountain are not measured by winning races, they are measured by the number of ear-to-ear grins, high fives, pole clinks, fist bumps, and the echoing of hoots and hollers shared among friends. It's about making the same run, on the same lift, lap after lap, season after season ? because it's just that damn fun. Skiing lets you escape from the outside world into a realm of constant enjoyment. When we develop our products, we aren't trying to beat anyone down the mountain but rather capture the true spirit of skiing that translates into products for you, our athletes, and us, the all-mountain skiers.