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Coors Light Exhibition

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Comments: 11
Coors Light Exhibition Feb 15th 2012
By: schmuckUltimate Bling!
 
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Bite Size Entertainment, The Coors Light Brewing company and Mont Saint-Sauveur are proud to announce the second edition of Mont Saint-Sauveur’s Winter Break Week, the Coors Light Exhibition.

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The exciting week starts on February 25th with Le Samedi Insomniac, where you can ski at Mont Saint-Sauveur until Midnight, and for the 18+ crowd, enjoy the celebration at the new T-Bar 70. Then on February 29th, skiers and snowboarders are invited to the Mercredi Jam Night presented by Rockstar, a friendly competition with many prizes to be given out.

From February 29th to March 3rd, Mont Saint-Sauveur and Mont Avila will host the third edition of the Coors Light Saint-Sauveur Challenge presented by K2, an on-mountain film competition. The Coors Light Saint-Sauveur Challenge will feature teams of two people, one rider and one filmmaker, utilizing any terrain on Mont St-Sauveur and Mont Avila over the course of three days in order to create the most unique and original three-minute video. Filmmakers’ videos will be uploaded to www.themountainchallenge.com for pro judges and public viewers to access and vote. The winning duo will be awarded $4,000 as part of a total cash prize of $10,000 that will be given out on Saturday night during the Coors Light Cold Party at Mont Avila’s bar.

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The Coors Light and Mont Saint-Sauveur Challenge is an open contest and teams of two can sign up at www.themountainchallenge.com. Judged by industry leaders, the teams will also have the opportunity to fight for  the “most views award,” which will reward the teams who get the most hits on YouTube.



Dale Talkington & Connor Scofield's 2011 Mont Saint-Sauveur Challenge entry

Also on March 3rd, Axis will be presenting the 9th installment of the K2 Axis Slopestyle, one of the biggest ski and snowboard competitions in Quebec. Open to juniors, men and women, the K2 Axis Slopestyle is the ultimate opportunity to get recognition. The event is taking place in Mont Avila’s Rockstar Snow Park and offers $10,000 in cash and prizes!

For more information on the Coors Light Exhibition, check out www.coorslightexhibition.com, and for information concerning Mont Saint-Sauveur, please visit www.mssi.ca. The Coors Light Exhibition is presented by Mont Saint-Sauveur, Mont Avila, Coors Light, Axis Boardshop, K2 skis and K2 Snowboards, GoPro, Newschoolers.com, SkiBums.Tv, Snow-Show.ca and is a Bite Size Entertainment initiative.

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Coors Light Exhibition 2012

Coors Light Exhibition 2012

Feb 16th 2012

Le Mont Saint-Sauveur de même que La Brasserie Coors Light se sont unis afin de créer le Coors Light Exhibition, une semaine d?activités inoubliable concentrées pendant la relâche hivernale! Toutes les infos sur le site web : Coors Light Exhibition 2012

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Coors Light St-Sauveur Challenge

Coors Light St-Sauveur Challenge

Feb 10th 2010

St-Sauveur to host thefirst Coors Light St-SauveurChallenge film competition Coors Light St-Sauveur Challenge, Thursday March 4th – Saturday, March 6th – an open contest for freeskiers, snowboarders and filmmakers. Total Cash Prize of $10 000 and $5 000Awarded to the Winning Video Production Team

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Coors Light Special (lake) Edition Can

Coors Light Special (lake) Edition Can

May 17th 2012

The ads on TV and the internet got me, I broke down and had to buy a case of Coors Light.  Coors didn't improve the taste of their gateway beer, it still tastes like mildly flavored carbonated water.  Which is ok, Coors drinkability is phenomenal.  What made me break down and buy Coors Light was the new Special Edition can.  The can reminded me of the amazing beverage I enjoyed as a kid, Crystal Pepsi, which for some unknown reason is no longer in existence.  In the ads the can looked lighter, faster and cleaner; which is exactly what most people are try to be during the Summer.   Stoked on how this new gimmick could improve my Happy Hour, I went to the Liquor Store and grabbed a 30 pack for me and some friends.  The case was everything I imagined it would be; sleek, sexy, and clean.  I got back home and put it in the fridge awaiting for the clock to strike Beer:30 and the mountains to turn blue.   Beer:30 came, the case got cracked and I set the beers on the table.  Seeing the new Special Edition Coors Light can for the first time was not everything it was supposed to be.  The can wasn't sleek, sexy or clean looking.  The can looked as though it had been salvaged after five years of sitting on the bottom of the lake.  The can looked more like something Coors would post on their Facebook page for #throwbackthursday than a new innovation.  The can doesn't make me feel as though I'm tapping the rockies, it reminds me more of drinking the water around Big Island on Lake Minnetonka.  Cheers to the marketing team at Coors, you convinced me to purchase more Coors Light's than I would have liked, you got me.  Here's to the summer of 2012, Cheers!  (But seriously I still like the taste of Coors Light, no hard feelings.  This blog was inspired by Mikey Marsh at New England Freshwater Marine)

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COORS LIGHT CHALLENGE

COORS LIGHT CHALLENGE

Nov 2nd 2010

C’est officiel, le Coors Light challenge sera de retour au MSSI la saison prochaine! La compétition au format unique et originale en sera à sa 2e édition, et on promet des améliorations au niveau du “set-up” et de l’organisation.

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