Shred 'N Breakfast Season 3 Premiere

Words & interview by Kyle Meyr

In the age of the web series, quality strains to keep up with deadlines and uniqueness can easily become illusive. With lifestyle now sharing the spotlight with shred, missing a moment is not an option and immediacy can easily overpower standards. However, there are a few webisodes that have managed to overcome these problems that plague the trade, and, as with every other aspect of the ski industry, the Scandinavians have managed to keep right up there with the best of them. Ahead of the pack comes a blend of riding, wacky antics and so tasty, it will put you in rehab. If you haven’t heard of them yet, let me introduce you to Shred 'N Breakfast. SNB: We're the three best friends that anyone could have; Kim Boberg, Lasse Nyhaugen and Lars Haakon Hafsal. We all went to the same school in Lillehammer, Norway (Kim is Swedish). Kim's dad bought a camera, because he wanted to see what we were doing the whole winter instead of reading the blogs. We started to film, and decided to make webisodes throughout the season and show people how much fun we have when we are out traveling and skiing together.

Debuting two years ago with an amazing first season packed with unmatched riding abilities and kooky antics, Shred 'N Breakfast pushed the envelope of the web series and has never let up. Combining an amazing standard of production quality with copious amounts of zany behind the scenes footage, Shred 'N Breakfast quickly became a common name among the freeski industry, and as interest grew and grew, so did the series.

How has it grown since the beginning?

SNB: At first it was just for fun, but it seemed like people liked it and it quickly became really popular, so we decided to keep going and make more episodes. The amount of viewers has grown every single year, which we believe and hope is a result of a better production, even though the concept is still the same.
Shred 'N Breakfast has consistently raised the bar for webisodes since their birth. Not only has the production quality and humor remained way ahead of the game, but the unbridled level of riding keeps each upcoming episode a delectable and highly anticipated treat. This is partly in thanks to their extensive star-studded cast/family of skiers riding at the highest level the sport offers.

SNB: During the last few years we have more or less become a family, with a lot of friends in the ski industry who make Shred 'N Breakfast what it is today. I think people enjoy the fact that we're as laid back as we are.
SNB: The funny things usually happen before the camera is even on, and the truth is that people don't even see half the stupid stuff that happens. In fact we believe that the show wouldn't be that good if we TRIED being funny all the time. There are not a lot of boring days during the Shred 'N Breakfast winter and that's what we want to show you guys.

Lars Haakon Hafsal corking out a 7 in Breck. Photo by Andreas Storm Fausko

In the wake of an amazing second season, Shred 'N Breakfast is back to continue pushing the boundaries of entertainment with yet another line-up of jaw-dropping webisodes. Having established themselves in the web series game as a frontrunner, the boys at SNB have their sights set on improving some of their most defining qualities as well as making themselves much more accessible.

What should we be expecting from this season of Shred 'n Breakfast?

SNB: We will keep the same concept but keep progressing the whole production (filming, editing etc.). We are getting a website where all of the episodes will be released and where we'll keep you updated on what’s going on, drop bonus edits, and basically just make it easier for people to follow us through the winter. Our main goal is to make something unique. We feel that we've managed to do that and that's basically our formula. The progression of the series comes naturally, as we "work" with the project every single day.

Kim Boberg in Narvik, Norway. Photo by Kyle Meyr

This season and beyond, where is Shred 'n Breakfast heading?

SNB: It's hard to say, as we're taking it day by day, but we're going to keep doing it as long as we have fun making it! Right now it's the best part of the season.

Shred 'N Breakfast in Breck Photo by Shred 'N Breakfast

Like the prize in your cereal, these web series’ are the bonuses that brighten your day. With Shred 'N Breakfast, not only are you getting a kick ass toy, you’re also getting a dangerously tasty and nutritious start to your day. So, without further ado, here is Shred 'N Breakfast in all their unbridled glory. May I present to you, Episode 1 of Season 3!

Be sure to keep up with everything Shred 'N Breakfast on their website at www.shrednbreakfast.com! Shred 'N Breakfast would also like to thank their sponsors Genus Tech, Manfrotto, Xtravel, along with their media partners, friends and family! And of course to every single stoked kid out there!