Evo Goes Against The Grain With First Winter Sports Consumer Catalog

Evo Goes Against The Grain With First Winter Sports Consumer Catalog
Seattle-based retailer to distribute 300,000 print copies and online winter shopping guide

SEATTLE, Wash (October 15, 2011) – Seattle-based action sports and lifestyle retailer, evo, today launched its first ever consumer catalog. A perfect introduction to evo’s Winter 2011-12 product offering, and formed by a unique company that once again refuses to conform to traditional retail methods, the catalog will feature a handpicked selection of hardgoods, outerwear, accessories and apparel for the whole family, featuring brands like K2, Salomon, Burton, Line Skis, Volkl, Jones Snowboards, The North Face, Armada, and Holden.

Readers will find much more than product inside the pages, as the catalog features everything from exclusive interviews with team riders Eric Pollard and Megan Middleton to unique offers and reduced shipping, along with an opportunity to win an X-Games travel adventure.

The catalog is a true representation of the evo culture. As it was designed, shot, modeled and written entirely by in-house staff, evo was once again able to showcase the numerous creative minds that its family is comprised of. For post-production, evo teamed up with Funny Feelings Inc, the high quality publisher of Frequency and The Ski Journal.

With the ever-changing landscape of today’s media platforms, evo’s bold move into print as an online retailer might come as a surprise to some. “Many people who have already shopped with us may not have had the chance to experience the full breadth of categories, brands, and styles that we offer,” said evo President Atsuko Tamura. “We believe the most effective way to communicate with our customers is through consistent messages sent though a variety of mediums that work in sync with one another.”

evo plans to distribute over 300,000 hard copies of the catalog during October and November, and will offer a free online version. It has also made the catalog available for new customers at http://www.evo.com/catalog-requests.aspx, where shoppers can request their own print copy.

The Online version can be found at http://www.mydigitalpublication.com/publication/?i=84464.

evo explores the collaboration between culture and sport by seamlessly joining fashion, music, art, and sport. Through our unique events, movie premiers, art exhibitions, and partnerships we are simply providing a venue to share what we love. Passion for building community is a driving force; both on a national level and locally in Seattle. Head to www.evo.com for the full scoop.