NEW YORK â December 1, 2008 â NBC Sports and MTV, a division of Viacom's MTV Networks (NYSE: VIA and VIA.B), announced today the creation of Alli, the Alliance of Action Sports". Alli is a global business that joins the former Action Sports Tour properties (AST) with Maloof Money Cup, AMA Motocross Championship and King of Wake series to create the most diverse and robust action-sports offering in the world. The new umbrella brand, which will continue to be co-owned by NBC Sports and MTV, will offer a schedule of seven national and international action sports tours and events, multimedia content and production, a digital hub and consumer-facing lifestyle brand. Via: EXPN Skiing READ MORE...
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