SIA AND RSN EXPAND THE GOODS TELECAST AT SIA.08 SNOWSPORTS TRADE SHOW

SIA AND RSN EXPAND THE GOODS TELECAST AT SIA.08 SNOWSPORTS TRADE SHOW

McLean, VA (December 13, 2007) – For the third straight year, SnowSports Industries America (SIA) will team up with Resort Sports Network (RSN) to produce a four-day telecast of RSN's gear program, The Goods. The show will preview and review the people, gear, events, and parties that comprise the SIA.08 SnowSports Trade Show, taking place in Las Vegas, January 29-February 1, 2008.

As is year’s past RSN is aiming to capture the full Vegas bling of the SIA Show.  RSN will mobilize three hosts – Beth Lahr York, Doug Lewis, and Kelley Lewis – who will provide comprehensive coverage of trends, gear, accessories, fashions, and technology. This year the program will highlight more events, athletes, and SIA personalities in an effort to capture the vibe and culture from the Vegas show floor.  Further, The Goods will include a daily segment, The Green Zone, to report on the industry’s efforts to fight climate change and be more eco-friendly. 

Footage from each day at SIA will comprise the four daily 25-minute episodes of The Goods. The RSN production team shoots each day then edits and produces the 25-minute segment for airing the next day at all SIA partner hotels: The Excalibur, The Luxor, Mandalay Bay, and THE Hotel as well as on the show floor.  After the Show, the four episodes will be edited to create an hour-long program which will be seen on RSN Television at resort areas around the nation this spring and again in the fall. SIA will also distribute copies of The Goods with their Industry Planner in July.

RSN is in a unique position as the only national television network of its kind to bring industry news, such as this tradeshow, to consumers. Jeff Dumais, RSN’s President, remarks, “Our audience’s response to The Goods over the last two seasons has been tremendous. They are a sophisticated group of opinion leaders who value learning in advance about the newest trends, fashions and technology in our industry.”  

The SIA.08 SnowSports Trade Show, January 29-February 1, 2008, at the Mandalay Bay Convention Center delivers the largest, most concentrated and authentic trade event in the snow sports industry. Celebrating the family business of snow, the four day show launches the styles, technology, innovation, culture and energy of winter sports presented by close to 1000 brands. Nearly 20,000 industry professionals convene in Las Vegas to engage in business, networking opportunities, parties, seminars and more. Media can log onto www.snowsports.org or contact Alicia Allen of SIA at 703/506-4214 or at aallen@snowsports.org or Lori Crabtree at Stanwood & Partners Public Relations at 307/733-1514 or by email at lcrabtree@wyoming.com.

RSN is a national television network that specializes in creating and distributing outdoor content for America's premier resorts. RSN serves more than 100 resort markets across the US and is known for its unique ability to localize content to meet the specific needs of resort communities. Contact: Michele McMahon, 207.772.5000 x395, mmcmahon@rsn.com

SnowSports Industries America (SIA) is Your Intelligent Partner.365 of the snow sports industry. SIA annually produces the SIA SnowSports Show, the largest industry trade show and networking environment, and delivers invaluable data, support and marketing products. SIA serves as the national, not-for-profit, member-owned trade association representing snow and winter sports companies. For more information, check out www.snowsports.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: (703) 556-9020, Fax: (703) 821-8276, E-mail: siamail@snowsports.org