“IF ULLR WAS A GIRL CONTENDERS TO FACE OFF
IN WHISTLER AT TELUS WORLD SKI & SNOWBOARD FESTIVAL FOR $25,000 PRIZE PURSE
Phase Two of Whistler Blackcomb’s Contest for
Women Kicks Into Gear With North America’s Top Female Skiers and Riders
WHISTLER, BC, March 13, 2007
– Whistler Blackcomb has kicked off Phase Two of the “If Ullr Was a
Girl” contest. Ten invited professional skiers and snowboarders will join
the top open athletes from ifullrwasagirl.com to battle it out for an
unprecedented $25,000 prize purse.
Confirmed invited skiers are Jess Cumming, Lynsey Dyer,
Grete Eliassen, Michelle Parker and Sarah Burke. Confirmed invited
snowboarders are Leanne Pelosi, Silvia Mittermuller, Bev Vuilleumier, Dominique
Vallee and Mercedes Nicoll.
Open contenders Joanna Dzierzawski of South Lake Tahoe, NV; Vanessa Stark of Whistler,
BC; and Pip Hunt of Crested Butte, CO won phase one of the contest and a seven
day, six night trip to Whistler Blackcomb from anywhere in North America by
getting the most votes on the ifullrwasagirl.com site. They will compete against the invited pro skiers and snowboarders for
the massive $25,000 prize purse.
Ash Crist of Snowbird, Meredith Eades of Dewittville, PQ and Angie Seeley of Sun Peaks, BC also won trips and
will be competing as amateurs within the contest. Amateurs will vie
for a separate Ullr Girl prize package including a professional photo shoot,
inclusion in a Matchstick Productions’ or girl’s snowboard DVD, a
new gear set-up and a Whistler Blackcomb season pass.
With all the athletes confirmed for the athletic and
mountain culture competitions, Phase Two of the “If Ullr Was a
Girl” contest officially began with the launch of the new voting
microsite on March 9. The contest will culminate with the on-mountain and
mountain culture events at the TELUS World Ski & Snowboard Festival (TWSSF)
April 13-22.
“We are proud to have so many of the ski and snowboard
industry’s top athletes competing in ‘If Ullr Was A
Girl,’” says Meredith Armstrong, Brand Marketing Manager for
Whistler Blackcomb. “Our confirmed athlete list reads like a who’s
who of North America’s
hottest women skiers and riders. The battle for $25,000 and the Ullr Girl
title is going to be a major attraction at this year’s TELUS World Ski
& Snowboard Festival.”
The Ullr Girl finals for both open and amateur categories
will consist of the following four event components:
Votes on ifullrwasagirl.com. Votes for the
final selection were refreshed on March 9 with skiers and snowboarders
starting with a clean slate – Voting will end Wednesday, April 18 at
5pm PST.Participation in the Stompede,
a sanctioned TWSSF event – Friday-Sunday, April 13-15Ullr Unleashed – an
evening of mountain culture. Each athlete will be asked to pick an art
form – for example photography, film, art, or music – to
present during a special evening event – Monday, April 16 A big mountain competition held
in-bounds on Whistler Blackcomb – Wednesday, April 18Ullr Girl crowned and $25,000
grand prize awarded at the Big Air – Saturday, April 21
During the on-mountain events, skiers and snowboarders will
be judged by different judging panels and ranked separately. All four event
categories will carry equal weight and the finalists will be awarded points for
their ranking in each event. The grand prize winners in the open category and
the amateur category will be the two athletes who accumulate the most points
after all four categories are totaled.
Head to ifullrwasagirl.com to vote for your favourite
Ullr Girl or to get full contest information and rules.
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