In 1995 I founded LINE skis out of my parent's garage, credited for building the first twin tip skis and pioneering some of the most innovative products to help rejuvenate alpine skiing. In 2006 I sold Line to K2 Sports & continued working as Line's Global Brand Director while also launching FULL TILT ski boots.
The end of September 2013 I left those brands to start a new ski company Jskis.com with a goal of operating at the speed of thought. Iíll start by taking the company itself from concept to skis in peopleís hands in 8 weeks. . . Follow my progress here!
I also run a marketing, branding & product consulting company ideaboxco.com
Skiing is fun, do whatever it takes to keep it that way.