bigtruck, the Lake Tahoe-based lifestyle brand known for its iconic headwear has just announced a collaboration with multiple World Cup Slalom Champion and Olympic Gold Medalist Mikaela Shiffrin.
Known for her tireless work ethic and positive attitude, Mikaela made her World Cup debut at 15 and began winning races shortly thereafter. Each hat in the collection weaves together Mikaela's own personal design input, a custom Barilla® patch and her signature label with bigtruck’s premium materials and distinctive interior trims and sublimations.
“We are thrilled to be working with Mikaela on her own collection,” says bigtruck® General Manager Bill Sinoff. “Everyone knows she is a supremely talented skier and athlete but what they probably don’t know is her art and design skills are equally impressive. It has been a true pleasure getting to work with her on the collection and we are excited to see where it leads to in the future.”
Fresh off her 3rd consecutive Slalom World Championship victory, Mikaela will be wearing both of her designs during the North American World Cup stops at Squaw Valley, California and Aspen, Colorado for the Finals. For more information on the collaboration, visit bigtruck.com.