WINTER DEW TOUR ANNOUNCES TOTINO’S AS TITLE SPONSOR FOR TOUR’S FIRST STOP OF THE 2009-10 SEASON AT BRECKENRIDGE SKI RESORT

Burr Ridge, Ill. – September 14, 2009 – The Winter Dew Tour today announced that Totino’s has signed on as event title sponsor for the first stop of the 2009-10 season. The Totino’s Open will kick off the second season of the Winter Dew Tour at Breckenridge Ski Resort in Breckenridge, Colo., December 18-20, 2009.

As an event title sponsor, Totino’s will receive tour-wide exclusivity in the pizza and hot snacks category. The sponsorship will include fully integrated marketing benefits, including television ads on NBC and USA Network, online and on-site exposure as well as inclusion in the Tour’s multi-million dollar marketing campaign.

“We’re excited that Totino’s will join the Winter Dew Tour’s list of blue chip sponsors,” said John Stamatis, Vice President of Marketing and Partnerships. “Totino’s is a great fit for our Tour and we look forward to working together to bring this partnership to life.”

Totino’s continues to expand its support of action sports. In addition to being the title sponsor of the Totino’s Open, starting November 1, Totino’s will run a Winter Dew Tour on-pack promotion on millions of its Pizza Rolls and Pizza packages.

“As a part of our on-pack promotion, fans will have the chance to win a VIP trip to the Winter Dew Tour and new gear,” said Jason Bennicoff, Totino’s Associate Marketing Manager. “We are looking forward to beginning this new and exciting partnership with the Winter Dew Tour.”

The complete 2009-10 Winter Dew Tour schedule is as follows:

Totino’s Open: December 18-20, 2009 in Breckenridge, Colorado @ Breckenridge Ski Resort

Stop 2: January 15-17, 2010 in Huntsville, Utah @ Snowbasin Resort

Toyota Championship: February 5-7, 2010 in West Dover, Vermont @ Mount Snow Resort

Entering its second year, the Winter Dew Tour is based on a cumulative points system as the top snow athletes battle it our for a piece of the $1.5 million prize purse and the chance to take home the Dew Cup at the conclusion of the season in February. Attendance for the 2008-09 Winter Dew Tour totaled nearly 69,000 and an average of 26 million viewers tuned in via NBC, USA and MTV2.

Winter Dew Tour

The Winter Dew Tour consists of three major, multi-sport events spanning across the country, with a cumulative points system, and a $1.5 million competitive purse. Each event features men and women’s snowboard (superpipe and slopestyle), and men’s freeskiing (superpipe and slopestyle). At season’s end, the overall point’s leaders in the six disciplines are crowned year-end champions and awarded the prestigious Dew Cup. As part of an Alli property, key lifestyle elements compliment the competitions at each Tour event including the Festival village, specialty competitions, and live cutting edge music. The Winter Dew Tour is broadcast live on NBC Sports with additional competition and lifestyle broadcasts on MTV2 and USA. The Winter Dew Tour is also distributed on Fuel TV, Universal HD, and internationally on Eurosport, Fox Australia, and Extreme Channel. Winter Dew Tour partners include Mountain Dew (tour title sponsor); Totino’s and Toyota (event title sponsors). Associate partners include Ball Park, Nike 6.0, MATADOR by Jack Link's, Paul Mitchell, Wendy’s, and Verizon Wireless. More information can be found at http://www.allisports.com.

Alli, the Alliance of Action Sports

Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, Lucas Oil AMA Motocross Championship, King of Wake series, and the Gatorade Free Flow Tour; Alli Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks. More information can be found at http://www.allisports.com.

NBC Universal

NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.

MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, LOGO, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Totino’s

Totino’s Pizza Rolls snacks and Totino’s Pizza are America’s number one selling frozen hot snack and pizza. Totino’s and Pizza Rolls are brands of General Mills. One of the world's leading food companies, General Mills operates in over 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen and more. For more information, visit http://www.totinos.com.


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