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William Eggleston Digital Pigment Prints Fetch $5.9 Million at Auction

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Snowboarding, Once a High-Flying Sport, Crashes to Earth

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Joss Christensen Signs on as Head of Trace’s Ski Division

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Snowboarding, Once a High-Flying Sport, Crashes to Earth

Snowboarding, Once a High-Flying Sport, Crashes to Earth

Mar 7th 2016

Snowboarding — which scarcely existed 30 years ago and took over ski resorts around the world seemingly overnight, adding 5 million participants in two decades — has tumbled to earth recently. As the sport has been abandoned by participants and advertisers, equipment sales and sponsorship opportunities for athletes have dipped below their peak numbers of five years ago.

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Joss Christensen Signs on as Head of Trace’s Ski Division

Joss Christensen Signs on as Head of Trace’s Ski Division

Jan 22nd 2016

Trace, the industry leading digital action sports tracker, announced today Olympic Gold Medalist Joss Christensen as the face of Trace Ski. While leading the Ski division, Joss will assist in several facets of the company’s ski-related endeavors, from product development to identifying potential athlete ambassadors.

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