I’ve been meaning to post this for ages now but kept forgetting about it. A few months ago my sister sent me a screenshot over iChat. To my surprise, it was a clip of a Facebook ad with a picture of OUR (well, my parents) barn in it!! How in the world is there a picture of our barn in a Facebook ad?!
As it turns out, the builders (B&D Builders of Lancaster County, PA) have a website and decided to feature our barn as one of their latest creations. They even have a few more photos of it on their website, too. It says a lot for power of Facebook ads and their ability to target specific people in certain locations. My sister mentioned horses on her Facebook page and listed the Elizabethtown address as a hometown. That’s all it took in order for her to start seeing this ad. Pretty cool!