At some point, Vail Resorts is going to realize that they’re strangling the life out of the ski industry, their customers, and employees.

I’m predicting that we’re about three years away from everyone skiing at a Vail Resort to required to wear full body armor and sign a 13 page waiver when you buy a lift ticket or season pass.

BROOMFIELD, Colo.—April 13, 2009—Vail Resorts, Inc. (NYSE:MTN) today announced that, beginning with the 2009-2010 winter season, the Company will require all employees to wear helmets when skiing or riding on the job at each of its five mountain resorts: Vail, Beaver Creek, Breckenridge, Keystone and Heavenly. Helmets will be provided to every employee next fall as part of their standard uniform for working on the mountain. This new initiative is part of Vail Resorts’ overall commitment to skier and snowboarder safety programs.

“At Vail Resorts, the safety of our employees and guests is a top priority and we believe the time has come for us to take our commitment to safety to the next level. Our employees will set the example next year for all who enjoy skiing and riding our slopes,” said John Garnsey, co-president of Vail Resorts’ Mountain Division and chief operating officer of Beaver Creek Resort.

The Company also announced that it will require all children, ages 12 and under, who participate in a group lesson through one of its five resorts’ ski and ride schools to wear a helmet. Furthermore, a helmet will become a required part of any child’s (ages 12 and under) ski and snowboard rental package offered at all of Vail Resorts’ retail and rental outlets, unless a parent or legal guardian signs a waiver to decline use of the equipment.

“We firmly believe when children are participating in our ski and ride school programs that we must provide them with the proper equipment that promotes enjoyment of the sport while also reducing the possibility of injury. Even though we will now require children in our ski and ride schools to wear helmets and make them a mandatory part of every child’s rental package, we strongly recommend the use of helmets for all of our guests, regardless of their age or ability level,” said Blaise Carrig, co-president of Vail Resorts’ Mountain Division and chief operating officer of Heavenly Mountain Resort.


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