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The following lines are neither talking about old school free skiers, coach jackets, or about, tight pants wearing, new schoolers. This article is talking about our today`s youth! Are there any possibilties to excite our upcomming generation to our lovliest sport free skiing - our passion. Let`s think about it!

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"Right then and there, I was like, OK.. I am going to start a brand, give it marketing and visibility.. and turn it into a real company at some point down the road, but at least start it. So that's what I did."

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