Press Release

For immediate release

Montreal, Wednesday March 5th – After years of research and testing, the Canadian based startup North45 came up with a scarf engineered to work perfectly for skiers and snowboarders. The patent-pending design of the North45 scarf fully covers and regulates the temperature of the lower face area and neck, keeping the individual warm, dry and comfortable while making it easy to breathe naturally. Unlike traditional scarves and ski masks, the North45 scarf is easy to pull down from the face and even easier to replace on the exact spot where it’s needed: snaps directly to any set of ski goggles! Following a successful Kickstarter campaign that crowdfunded over $8,000, the first scarves were shipped to over 20 countries worldwide in January 2014. Thanks to the support of the community, the North45 scarf is now available online.

A simple and clever design that doesn’t get wet, freeze or fog up your goggles

An integrated magnet in the top of the scarf mates with a goggle attachment that sticks to the bottom of any set of goggles using 2-sided industrial strength 3M VHB tape (same stuff used to stick window panes to skyscrapers). This allows the wearer to easily pull down the scarf to talk to friends and replace it without a hassle, even with gloves and ski poles in hand.

GIF Magnet in action: http://bit.ly/Nub3jc

A magnetized Merino wool scarf that snaps to any ski goggles

The North45 scarf is made from a blend of Merino wool so it will keep the wearer dry and feeling fresh. The overlapping two-piece scarf design allows a natural breathing experience. The lower part covers the neck while the upper part works to shield the face. Hot, humid air escapes in between the two pieces ensuring your scarf doesn’t get wet or fog up your goggles.

Overlapping 2-piece design: http://bit.ly/1gQaUz0

Conceived, created and made in Canada

Based out of Quebec, Canada, North45 is no stranger to the cold. Winter days can hit -400C (-400F) with the wind-chill. Spending a lot of time on the hills skiing and enjoying the outdoors can be fun but typical scarves accumulate moisture, slide down off the face and leave the cheeks and nose exposed to the cold or worse, fog up the goggles. After examining the base functions of what a scarf needed to accomplish, Dimitri Poliderakis, a young engineering entrepreneur came up with the idea of a magnetized Merino wool scarf that snaps to ski goggles. He partnered with like-minded ski and snow enthusiasts and together with the feedback from countless skiers and snowboarders designed the North45 scarf.

It started with an idea and a hand-sewn prototype but within 6 months they had over 30 prototypes created. Soon a partnership was signed with a Montreal based factory to begin producing the scarves in larger quantities to keep up with demand. To finance the project, the founders of North45 have invested their personal savings and successfully launched a Kickstarter campaign which ended in December. Prospective partnerships were also signed with several local retailers who want to carry the North45 scarf next season.

Amazing feedback from skiers and snowboarders

Here is what some of North45’s Twitter and Facebook fans had to say about the scarf:

“ This is an awesome product! Feels great on the skin and doesn’t freeze! ” – Mike Stein

“ I'm so bored of my goggles steaming up or my face freezing! This is the most amazing invention! ” – Jason Freder

“ Just tested the North45 scarf and it works great! ” – Jon Ménivier

“ Great quality, great idea. So happy I bought my North45 scarf! “ – John Scrocco

Twitter: http://twitter.com/north45scarf

Facebook: facebook.com/north45scarf

Website and online shop: north45.ca

High-resolution pictures of the North45 scarf are available here:

http://bit.ly/OZ6WN5

http://bit.ly/1hnsoDe

http://bit.ly/1dmJT3z

http://bit.ly/1ceAcny

http://bit.ly/1fmwKNJ


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